Ubisoft Dives Head First Into NFTs Again With Assassins Creed Smart Collectibles

Ubisoft's first foray into NFTs with Ghost Recon: Breakpoint was a colossal failure, but it seems they just can't resist another shot at the NFT game. This time, they're bringing the controversial technology to the beloved Assassin's Creed franchise. Brace yourselves for "smart collectibles" dubbed as "digital souls," which can be personalized with outfits, weapons, and poses. And here's the kicker: you can even redeem them for a 3D printed statue encased in a transparent cube.

While Ubisoft may have grasped the fact that gamers aren't keen on NFTs infiltrating their virtual realms, they've decided to give it another go by connecting the tech to physical merchandise. Because, well, why not?

It's hard to ignore the broader context of the ongoing collapse of the crypto and NFT markets. But Ubisoft and their partner Integral Reality Labs are undeterred, minting these "digital souls" on the Polygon Ethereum network. The rarer the NFT, the more customization options it offers.

You have to give Ubisoft credit for their persistence, or perhaps their stubbornness. Despite the previous misstep, they're diving headfirst into the NFT abyss again.